Sep / 08

Marketing questions please help?

                        1.MC Qu. 18 The agent for John Grisham's new novel...
The agent for John Grisham's new novel has sold the rights to a British publisher for sales in the United Kingdom and Ireland, to a U.S. publisher for the United States and Canada, and to an Australian publisher for Australia and New Zealand. This is an example of


A. a geographical shift.

B. tying arrangements.

C. exclusive territorial distributorships.

D. exclusive dealing.

E. requirement contracts.

2. MC Qu. 15 Recently a federal appeals court rendered a ...
Recently a federal appeals court rendered a unanimous decision that Microsoft Corp. does not have an automatic right to put whatever features it wants into its Windows operating system; rather each new feature needs to be evaluated separately. Many of these features are also made by much smaller companies. This ruling grew out of the power that Microsoft holds in the software market because it owns a major share of the marketplace. What purpose did this ruling have?


A.protecting companies from one another

B.protecting the future interests of society from dangerous business practices

C.protecting businesses from unfair consumer practices

D.protecting consumers from unfair trade practices

E.protecting consumers from one another

3.MC Qu. 12 Very recently ink has been developed that wi...
Very recently ink has been developed that will conduct electricity. The application for this ink is to print circuitry that can be read electronically. This may help to drive down the cost of identification tags called RFID tags that are currently used in industry. This is an example of how __________ is/are applied to industry.


A. legal forces

B. ecology

C. technology

D. competitive forces

E. regulatory forces

4.MC Qu. 10 In 1970 the typical U.S. household earned on...
In 1970 the typical U.S. household earned only about $8,700. In 2007, the typical U.S. household earned about $50,233. If gross income is adjusted for inflation the income of the typical U.S. household in 2007


A. remained relatively stable.

B. increased somewhat.

C. increased dramatically.

D. decreased dramatically.

E. decreased somewhat.

5.MC Qu. 9 Microsoft, Intuit, and Yahoo are building ne...
Microsoft, Intuit, and Yahoo are building new facilities in Quincy, WA, a town that previously had a population of 3,500. Along with these new neighbors, the residents of Quincy are also going to get more traffic lights, a strip mall, higher housing prices, and new jobs. This example best illustrates a(n) ___________ change with which the people and businesses of Quincy will be faced.


A. psychographic

B. legal/regulatory

C. economic

D. regulatory

E. competitive
Answer